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Mattel Barbie Pony Tale Skipper Doll with HorseInspired by the new Barbie Movie, Barbie & Her Sisters in A Pony Tale
Girls can recreate their favorite scenes from the new Barbie movie
Barbie and her sisters head to the horse academy and make some new animal friends
This set celebrates the friendship Skipper forms with her beautiful equine companion
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Kelly. Kelly Roberts is the younger sister of Barbie, Skipper & Stacie and the older sister of Krissy. Kelly was introduced in 1995 and discontinued in 2010. She was replaced by Chelsea in 2011. Source: https://barbie.wikia.com/wiki/Kelly
According to valuation firm Brand Finance, Barbie is worth $476 million (or about 4 percent of Mattelās current market value). The doll is also still frequently at the top of the National Retail Federationās holiday Top Toys list. Source: https://www.cnbc.com/2016/03/09/there-may-be-no-one-at-barbies-birthday-party.html
Barbie film series, which initially revolved around Barbie being reimagined a princess and eventually expanded into various worlds of fashion and fantasy. A primary benefit of this strategy revolved around marketing, as Mattel could sell dolls specific to each film separately from the DVDs and merchandise related to props, costumes, and sets from the films. Tim Kilpin, the senior vice-president for girls marketing at Mattel, stated that āWhat you see now are several different Barbie worlds anchored by content and storytelling. A girl can understand what role Barbie is playing, what the other characters are doing, and how they interrelate. Thatās a much richer level of story that leads to a richer level of play.ā The strategy worked: US Barbie sales, led by the princess line, āincreased by two percent in 2006, saving Mattelās bottom line at a time when its worldwide share of the toy market was declining.ā Within the films, Mattel includes performances by well-known companies and orchestras, such as the London Symphony Orchestra, the Czech Philharmonic and the New York City Ballet. These associations could have been included as an enrichment strategy on behalf of Mattelās marketing team, to help the films be seen as educational. Wikipedia
Official Website: http://play.barbie.com/en-us
IMDB: https://www.imdb.com/list/ls033255925/
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