Barbie Career of The Year Director Doll

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Barbie Career of The Year Director Doll

Barbie doll is ready to make movie magic! Girls can explore the exciting world of directing movies with the Barbie Career of the Year Film Director Doll. She’s ready to get behind the camera in an outfit that is both fun-ctional and fashionable. Jeans and a pink top are easy to move in, while a patterned scarf adds the perfect artsy touch. And with her new articulated ankle, this professional can go from running-around-the-set flats to movie-premiere heels! She comes with adorable black flat shoes and hip heeled boots to make sure she’s ready for any occasion. A viewfinder and utility belt make for picture-perfect accessories, while her sunglasses are a necessity when she’s on set outdoors. Refer to the script to keep the shoot on track! Girls will love playing out the stories behind the movies. Ready — and action! Includes doll wearing fashion and scarf, viewfinder, utility belt, script and two pairs of shoes. Doll cannot stand alone. Ages 3 and older.Barbie doll as film director is going to make movie magic!
She’s ready to direct her latest film in jeans and a pink top, with a patterned scarf that adds an artsy touch
With her new articulated ankle, this professional can go from running-around-the-set flats to movie-premiere heels!
A viewfinder and utility belt make for picture-perfect accessories, while her sunglasses are a necessity when she’s on set outdoors
Girls will love exploring the exciting world of movie-making with the Barbie Career of the Year Film Director Doll!

Barbie Career of The Year Director Doll

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Barbie film series, which initially revolved around Barbie being reimagined a princess and eventually expanded into various worlds of fashion and fantasy. A primary benefit of this strategy revolved around marketing, as Mattel could sell dolls specific to each film separately from the DVDs and merchandise related to props, costumes, and sets from the films. Tim Kilpin, the senior vice-president for girls marketing at Mattel, stated that “What you see now are several different Barbie worlds anchored by content and storytelling. A girl can understand what role Barbie is playing, what the other characters are doing, and how they interrelate. That’s a much richer level of story that leads to a richer level of play.” The strategy worked: US Barbie sales, led by the princess line, “increased by two percent in 2006, saving Mattel’s bottom line at a time when its worldwide share of the toy market was declining.” Within the films, Mattel includes performances by well-known companies and orchestras, such as the London Symphony Orchestra, the Czech Philharmonic and the New York City Ballet. These associations could have been included as an enrichment strategy on behalf of Mattel’s marketing team, to help the films be seen as educational. More…

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