Barbie Club Chelsea Doll & Horse

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Barbie Club Chelsea Doll & Horse

Chelsea doll and her pony are ready to ride! Seat Chelsea doll on the sweet pony’s bright saddle — don’t forget her purple helmet for safety — and let the fun begin. Flexible knees make it easy to put Chelsea doll’s feet in the stirrups. Barbie doll’s littlest sister is dressed in a fun blue skirt with white polka dots and pink shoes. Her pony has a removable bridle, reins and saddle in matching colors. A soft mane and tail add even more fun and sweetness. Collect all of the Chelsea dolls and accessories for even more exploration and fun possibilities (each sold separately, subject to availability). Includes Chelsea doll wearing skirt and shoes, pony with riding gear and a helmet for Chelsea doll. Colors and decorations may vary.Chelsea doll and her Pony are ready to ride!
Seat Chelsea doll on the sweet pony’s bright saddle — don’t forget her purple helmet for safety — and let the fun begin
Flexible knees make it easy to put Chelsea doll’s feet in the stirrups for horseback-riding adventure
Chelsea doll wears a blue skirt with white polka dots and pink shoes perfect for any occasion
The Pony has a removable bridle, reins and saddle in matching colors, plus a soft mane and tail to add even more fun and sweetness

Barbie Club Chelsea Doll & Horse

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Barbie’s boyfriend Ken gets a makeover: Man buns and new skin tones. It’s taken decades, but Barbie’s boyfriend Ken is now getting a well-deserved transformation. Tuesday, Mattel announced 15 new looks for Ken, including three body types: slim, broad and original. Source: https://www.usatoday.com/story/money/2017/06/20/barbie-boyfriend-ken-doll-mattel-conrows/412063001/

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Mattel purchased Fisher-Price, Inc. in 1993, Tyco Toys, Inc. (owners of the Matchbox and Dinky Toys brands) in 1997, and Pleasant Company (maker of the American Girl brand) in 1998. Mattel purchased The Learning Company in 1999 for $3.5 billion, but sold it in 2000 at a loss. Source: https://en.wikipedia.org/wiki/Mattel

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Barbie film series, which initially revolved around Barbie being reimagined a princess and eventually expanded into various worlds of fashion and fantasy. A primary benefit of this strategy revolved around marketing, as Mattel could sell dolls specific to each film separately from the DVDs and merchandise related to props, costumes, and sets from the films. Tim Kilpin, the senior vice-president for girls marketing at Mattel, stated that “What you see now are several different Barbie worlds anchored by content and storytelling. A girl can understand what role Barbie is playing, what the other characters are doing, and how they interrelate. That’s a much richer level of story that leads to a richer level of play.” The strategy worked: US Barbie sales, led by the princess line, “increased by two percent in 2006, saving Mattel’s bottom line at a time when its worldwide share of the toy market was declining.” Within the films, Mattel includes performances by well-known companies and orchestras, such as the London Symphony Orchestra, the Czech Philharmonic and the New York City Ballet. These associations could have been included as an enrichment strategy on behalf of Mattel’s marketing team, to help the films be seen as educational. Source Website

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Teachers are searching these trending toys and gifts at Amazon since last four sundays. Shop great deals for Barbie Doll Toy From Amazon Gifts & Toys. Ruth Handler, co-founder of Mattel, observed her daughter Barbara playing with paper dolls for hours. This sparked Ruth’s vision to create a 3-D doll for girls to play out their dreams. Then, in 1959, the first Barbie doll-named after Ruth’s daughter-made its debut at New York Toy Fair.

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